Regardless of whether the seasons change dramatically or simply go unnoticed in your city, seasonal events and celebrations present multiple opportunities for different business sectors. For many brands, the growth opportunities during the various seasons are enormous and are generally key moments in their fiscal year.
However, planning an effective seasonal campaign takes a lot of time and organization, so smaller brands often miss these opportunities without making the most of them.
The Ad Firm team would like to help you never miss an opportunity to connect with your audience and take advantage of continuous interaction during a specific season, and for this we have collected some need to knows before launching a SEO Campaign.
- Choose the right season
When choosing a season that serves as a starting point for your campaign, it is important that you think strategically. If your audience isn’t attracted to a particular season, you’re unlikely to get good results from a campaign that focuses on that specific season.
- Refine the message
Just like any other marketing campaign, the message of your seasonal campaign is extremely important. To create it, you must take into account the following:
- The customer journey and the message you want to convey.
- The emotions you want to provoke in your audience.
- A call to action or the next steps you want to encourage to do.
If we analyze the message, this campaign covered all the important points that we have mentioned before.
- The customer journey and the message you want to convey: The message focuses on acquiring new customers and highlights the universal importance of heart health.
- The emotions you want to provoke in your audience: in this case, the feeling is love.
- A call to action or the next steps you want to encourage to do: request a free sample.
- Organize a program
Time is of the essence in seasonal campaigns. This not only means that you must plan the event well in advance, but also that you must plan the execution of each stage of the campaign at the right time.
When creating a program for your campaign, don’t forget your audience. When would be the best time to contact them? When would they be more willing to share the content or interact with the campaign? That is something you should also plan for.
- Organize your materials
You should take into account all your marketing platforms (email, social media, public relations, blogging, SEO, etc.) when planning your seasonal content campaign, as the incorporation of different platforms in the campaign will result in a effective content flow, greater reach and more interactions.
- Analyze your campaign and be flexible
Flexibility is essential when managing and planning a marketing campaign. Analyze and review campaign performance as you go, and adjust your strategy if you think it’s necessary.
Don’t be afraid to make some changes to the original plans. If you are sure that these changes will contribute to the overall success of the campaign, why not make them? Remember that it does not matter if it is not the original plan.